Color is considered one of the most useful and powerful design tools. Color subliminally and overtly communicates information to which different people react to different colors in different ways. Color has personality and sways moods.

Psychologists have suggested that color impression can account for 60% of the acceptance or rejection of that product or service.

When designing a website, color consciousness plays a critical role in the site's success. Colors need to match the message and image and need to translate into all the cultures that will be using the site. If the color associations contradict the content, the website may communicate in unintended ways.

The power of interpretation should not be underestimated. When General Motors introduced the Chevy Nova in South America, it was apparently unaware that "no va" means "it won't go." After the company figured out why it wasn't selling any cars, it renamed the car in its Spanish markets to the Caribe.

The use of color is full of symbolism -- designing a site for multiple cultures requires extra care in the selection of color. Compare a few color cultures:

At Blade, our job is to guide you in your choices to ensure a "culturally correct" site for the best results. You know your business, you know your target market, and part of our job is to balance your information with the proper visual representation. Contact us for a Free consultation.

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